{"id":250,"date":"2023-02-03T15:07:46","date_gmt":"2023-02-03T15:07:46","guid":{"rendered":"https:\/\/northsoft.co\/blog\/?p=250"},"modified":"2023-02-03T15:07:47","modified_gmt":"2023-02-03T15:07:47","slug":"2023un-beklenen-e-ticaret-trendleri","status":"publish","type":"post","link":"https:\/\/northsoft.co\/blog\/genel\/2023un-beklenen-e-ticaret-trendleri\/","title":{"rendered":"2023’\u00fcn Beklenen E-Ticaret Trendleri"},"content":{"rendered":"

E-Ticaret<\/strong><\/a> t\u00fcm d\u00fcnyada oldu\u011fu gibi \u00fclkemizde de her g\u00fcn b\u00fcy\u00fcyen, b\u00fcy\u00fcd\u00fck\u00e7e de t\u00fcketici ve firmalar\u0131n \u00e7ok daha fazla dikkatini \u00e7ekmesini ba\u015faran bir Pazar mod\u00fcl\u00fcd\u00fcr. \u00dclkemizde son y\u0131llarda elde edilen e-ticaret verilerine bak\u0131ld\u0131\u011f\u0131nda e-ticaret sekt\u00f6r\u00fcn\u00fcn geli\u015fti\u011fini net bir \u015fekilde g\u00f6rebiliyoruz.<\/p>\n

Ticaret Bakanl\u0131\u011f\u0131\u2019ndan al\u0131nan 2022 verilere g\u00f6re ortalama olarak \u00fclkemiz i\u00e7erisinde yap\u0131lan ticaretlerin %18\u2019i online platformlarda ger\u00e7ekle\u015fmektedir. Bu rakam 2023 y\u0131l\u0131 i\u00e7erisinde \u00e7ok daha fazla geli\u015ferek ortalama %25 olmas\u0131 beklenmektedir. G\u00fcncel olarak \u00fclkemizde ortalama 500.000 ki\u015fiden fazla kullan\u0131c\u0131 e-ticaret ortam\u0131nda \u00fcr\u00fcn satmaktad\u0131r. Bu sekt\u00f6rde var olan firmalar her daim birbiri aras\u0131nda rekabete girmektedir.<\/p>\n

Bu i\u00e7eri\u011fimizde sizlere 2023\u2019\u00fcn beklenen e-ticaret trendlerine de\u011finece\u011fiz.<\/p>\n

Ki\u015fiselle\u015ftirme<\/strong><\/h2>\n

E-Ticaret, \u00f6zellikle B2B<\/strong>(business to business \u2013\u015firketten \u015firkete veya firmadan firmaya sat\u0131\u015f) s\u00fcreci ba\u015flad\u0131\u011f\u0131nda yap\u0131lacak ilk \u015feylerden biri, \u00fcr\u00fcn\u00fc listelemek ve \u00fczerine bir fiyat etiketi koymakt\u0131r. Teknoloji art\u0131k neredeyse her m\u00fc\u015fteri i\u00e7in \u00f6zel i\u015fler yapacak kadar geli\u015fmi\u015ftir. Sistematik olarak, bir e-ticaret sistemi, m\u00fc\u015fterilere \u00e7evrimi\u00e7i pazar yerlerinde gezinme ve sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re farkl\u0131 \u00f6neriler, kampanyalar ve en \u00f6nemlisi fiyat teklifleri sa\u011flayabilir.<\/p>\n

B2C (business to customer \u2013 firmadan t\u00fcketiciye sat\u0131\u015f) taraf\u0131nda bu teknikler aktivite olarak uygulanabilirken, s\u00fcrecin B2B taraf\u0131nda daha karma\u015f\u0131kt\u0131r. B2B’de farkl\u0131 kategorilerde veya farkl\u0131 markalarda her bayi veya alt bayi i\u00e7in farkl\u0131 fiyatlar tan\u0131mlanabilir. Ve risk limitine ve ikisi aras\u0131ndaki s\u00f6zle\u015fmeye ba\u011fl\u0131 olarak farkl\u0131 \u00f6deme se\u00e7enekleri sunulabilir. Bu, \u015firketin m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 daha dikkatli ve kesin bir \u015fekilde kar\u015f\u0131lamas\u0131n\u0131 sa\u011flar.<\/p>\n

CRM ile \u0130\u00e7 \u0130\u00e7e E-Ticaret<\/strong><\/h2>\n

Bir B2C veya B2B projesinin b\u00fcy\u00fcmesinde en \u00f6nemli de\u011fi\u015fkenlerden biri “m\u00fc\u015fteri”dir. Do\u011fru m\u00fc\u015fteri verileri ve daha da \u00f6nemlisi bu verilerin etkin kullan\u0131m\u0131 ile \u015firketler reklam maliyetlerini d\u00fc\u015f\u00fcr\u00fcrken cirolar\u0131n\u0131 ve karl\u0131l\u0131klar\u0131n\u0131 etkin bir \u015fekilde art\u0131racakt\u0131r. Burada \u00f6nemli olan her bir m\u00fc\u015fteriyi do\u011fru bir \u015fekilde segmentlere ay\u0131r\u0131p uygun verileri sa\u011flamak ve m\u00fc\u015fteri ile olan her t\u00fcrl\u00fc ileti\u015fimi \u00f6zg\u00fcn bir \u015fekilde y\u00f6netmektir.<\/p>\n

Her yerde rakiplerle rekabet eden 500.000 \u015firketlik bir alanda firma olarak en ufak bir hatada m\u00fc\u015fterinizin alternatifi her zaman haz\u0131r ve bir t\u0131k uza\u011f\u0131n\u0131zda. En \u00f6nemlisi, b\u00f6ylesine rekabet\u00e7i bir ortamda m\u00fc\u015fteriler, geleneksel ticarete k\u0131yasla rakiplerinize kolayca ula\u015fabilir. Bu do\u011frultuda m\u00fc\u015fterilerinizi elinizde tutmak ve \u00f6nemli olarak uzun zamanlar boyunca m\u00fc\u015fterilerinizi sad\u0131k m\u00fc\u015fteri potansiyeline \u00e7evirmek i\u00e7in E-ticaret ile i\u00e7 i\u00e7e \u00e7al\u0131\u015fan bir CRM <\/strong>mod\u00fcl\u00fc adeta bir alt\u0131n de\u011ferindedir. \u00d6zellikle B2B m\u00fc\u015fteri potansiyeli ile \u00e7al\u0131\u015fan firmalar bu alana olduk\u00e7a fazla yat\u0131r\u0131m yapmal\u0131d\u0131r.<\/p>\n

Karar Destek Sistemleri<\/strong><\/h2>\n

E-ticaret sistemleri y\u00fcksek miktarda veri \u00fcretir. Sipari\u015f verileri veya arama verileri, bir m\u00fc\u015fterinin bir web sitesinde yapt\u0131\u011f\u0131 t\u0131klama say\u0131s\u0131 veya bir al\u0131\u015fveri\u015f sepetine eklenen \u00fcr\u00fcnler gibi.Bunlar, d\u00fczenli olarak muazzam potansiyel sunan bilgi par\u00e7alar\u0131d\u0131r. Ancak burada \u00f6nemli olan bu bilgiyi anlaml\u0131 bir b\u00fct\u00fcn haline getirmek ve buna g\u00f6re karar verme s\u00fcrecinde kullanmakt\u0131r.<\/p>\n

B2B ve B2C sistemlerinde karar verme s\u00fcreci genellikle sezgisel olarak verilirken, burada sekt\u00f6r genelindeki trendler dikkate al\u0131nmaktad\u0131r. Ancak artan rekabet ortam\u0131nda hemen hemen her \u015firket bu karar\u0131 alm\u0131\u015f durumda ve ne yaz\u0131k ki etkileri de azal\u0131yor. Ancak verilerdeki gizli \u00f6r\u00fcnt\u00fcleri bulmak ve bunlar\u0131 karar vermede kullanmak \u015firketlere 2023 ve sonras\u0131nda \u00e7ok b\u00fcy\u00fck avantaj sa\u011flayacakt\u0131r.<\/p>\n

Bayi ve Alt Bayi Y\u00f6netim Sistemleri<\/strong><\/h2>\n

Ara\u015ft\u0131rmalar, \u015firketlerin \u015fu anda ticaretlerinin %56’s\u0131n\u0131 \u00e7evrim i\u00e7i ortama ta\u015f\u0131d\u0131klar\u0131n\u0131 ve 2027’de yaln\u0131zca ticaretin de\u011fil, i\u015flerinin %80’inden fazlas\u0131n\u0131n \u00e7evrim i\u00e7i y\u00fcr\u00fct\u00fclece\u011fini g\u00f6steriyor. Burada bir di\u011fer \u00f6nemli s\u00fcre\u00e7 bayi ve alt bayi y\u00f6netimidir.Sat\u0131\u015f temsilcileri,sat\u0131\u015f, cari raporlar, tahsilatlar, her bayi i\u00e7in belirli hedeflerin tan\u0131mlanmas\u0131, her bayi i\u00e7in \u00f6zel fiyat ve indirimlerin tan\u0131mlanmas\u0131, \u00f6nceki sipari\u015fler,t\u00fcm i\u015flemlerin devri, \u00e7evrim i\u00e7i \u00e7ekler veya kasiyer \u00e7ekleri ile ilgilidir. Bu da maliyetleri daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar d\u00fc\u015f\u00fcrerek \u015firketlere inan\u0131lmaz bir avantaj sa\u011flayacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-Ticaret t\u00fcm d\u00fcnyada oldu\u011fu gibi \u00fclkemizde de her g\u00fcn b\u00fcy\u00fcyen, b\u00fcy\u00fcd\u00fck\u00e7e de t\u00fcketici ve firmalar\u0131n \u00e7ok daha fazla dikkatini \u00e7ekmesini ba\u015faran bir Pazar mod\u00fcl\u00fcd\u00fcr. \u00dclkemizde son y\u0131llarda elde edilen e-ticaret verilerine bak\u0131ld\u0131\u011f\u0131nda e-ticaret sekt\u00f6r\u00fcn\u00fcn geli\u015fti\u011fini net bir \u015fekilde g\u00f6rebiliyoruz. Ticaret Bakanl\u0131\u011f\u0131\u2019ndan al\u0131nan 2022 verilere g\u00f6re ortalama olarak \u00fclkemiz i\u00e7erisinde yap\u0131lan ticaretlerin %18\u2019i online platformlarda ger\u00e7ekle\u015fmektedir. […]<\/p>\n","protected":false},"author":1,"featured_media":251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/posts\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":1,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"predecessor-version":[{"id":252,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/posts\/250\/revisions\/252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/media\/251"}],"wp:attachment":[{"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}