{"id":392,"date":"2024-09-27T08:17:15","date_gmt":"2024-09-27T08:17:15","guid":{"rendered":"https:\/\/northsoft.co\/blog\/?p=392"},"modified":"2024-11-25T13:22:19","modified_gmt":"2024-11-25T13:22:19","slug":"website-heatmaps-nedir-nasil-calisir","status":"publish","type":"post","link":"https:\/\/northsoft.co\/blog\/genel\/website-heatmaps-nedir-nasil-calisir\/","title":{"rendered":"Website Heatmaps Nedir? Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"

Website heatmaps, ziyaret\u00e7ilerin bir web sitesi<\/a>nde nas\u0131l etkile\u015fimde bulundu\u011funu g\u00f6rselle\u015ftiren grafiksel ara\u00e7lard\u0131r. Bu ara\u00e7lar, kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 analiz etmeye yard\u0131mc\u0131 olmak i\u00e7in sayfadaki en \u00e7ok t\u0131klanan, kayd\u0131r\u0131lan ve etkile\u015fimde bulunulan alanlar\u0131 renk kodlar\u0131yla g\u00f6sterir. S\u0131cak renkler (k\u0131rm\u0131z\u0131, turuncu) kullan\u0131c\u0131lar\u0131n yo\u011funla\u015ft\u0131\u011f\u0131 b\u00f6lgeleri, so\u011fuk renkler (mavi, ye\u015fil) ise daha az dikkat \u00e7eken yerleri temsil eder. Bu g\u00f6rsel haritalar, kullan\u0131c\u0131 deneyimini (UX) optimize etmek, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak ve web sitesinin performans\u0131n\u0131 iyile\u015ftirmek i\u00e7in kritik bilgiler sa\u011flar.<\/p>\n

Website Heatmaps Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><\/h4>\n

Heatmap’ler, kullan\u0131c\u0131lar\u0131n mouse hareketlerini, t\u0131klamalar\u0131n\u0131, kayd\u0131rmalar\u0131n\u0131 ve hatta g\u00f6z takiplerini analiz eden yaz\u0131l\u0131mlardan toplanan verilerle olu\u015fturulur. Kullan\u0131c\u0131lar\u0131n bir sayfa \u00fczerinde nerede daha fazla zaman harcad\u0131\u011f\u0131n\u0131, hangi i\u00e7eriklere ilgi g\u00f6sterdi\u011fini ve hangi alanlar\u0131 g\u00f6z ard\u0131 etti\u011fini anlamak i\u00e7in kullan\u0131l\u0131r. Bu analizler sayesinde, web sitesi sahipleri ziyaret\u00e7i davran\u0131\u015f\u0131n\u0131 inceleyebilir ve site tasar\u0131m\u0131n\u0131 veya i\u00e7eri\u011fini bu verilere g\u00f6re optimize edebilirler. \u00d6zellikle e-ticaret siteleri, form doldurma s\u00fcre\u00e7leri veya landing page optimizasyonlar\u0131 i\u00e7in olduk\u00e7a etkili bir ara\u00e7t\u0131r.<\/p>\n

Heatmap Ara\u00e7lar\u0131 ve Kullan\u0131m Alanlar\u0131<\/strong><\/h4>\n
    \n
  1. \n

    Hotjar<\/strong>:<\/a> En pop\u00fcler heatmap ara\u00e7lar\u0131ndan biridir. T\u0131klama, kayd\u0131rma ve mouse hareketlerini analiz eder. Ayr\u0131ca kullan\u0131c\u0131 anketleri ve geri bildirim toplama gibi \u00f6zellikler sunar.<\/p>\n<\/li>\n

  2. \n

    Crazy Egg<\/strong>:<\/a> Kullan\u0131c\u0131lar\u0131n bir sayfa \u00fczerinde nerelerde vakit ge\u00e7irdi\u011fini, t\u0131klamalar\u0131n yo\u011funlu\u011funu ve kayd\u0131rma davran\u0131\u015flar\u0131n\u0131 g\u00f6rselle\u015ftirir. Farkl\u0131 sayfalarda testler yaparak kullan\u0131c\u0131 deneyimini geli\u015ftirmeyi hedefler.<\/p>\n<\/li>\n

  3. \n

    Mouseflow<\/strong>:<\/a> Bu ara\u00e7 sadece heatmap sunmakla kalmaz, ayn\u0131 zamanda kullan\u0131c\u0131 oturumlar\u0131n\u0131 kaydeder. Web sitenizin her sayfas\u0131nda kullan\u0131c\u0131lar\u0131n nas\u0131l davrand\u0131\u011f\u0131n\u0131 ayr\u0131nt\u0131l\u0131 olarak analiz etmenizi sa\u011flar.<\/p>\n<\/li>\n

  4. \n

    Lucky Orange<\/strong>:<\/a> Kullan\u0131c\u0131lar\u0131n site \u00fczerindeki davran\u0131\u015flar\u0131n\u0131 analiz eden, canl\u0131 sohbet ve geri bildirim toplama gibi ekstra \u00f6zellikler sunan bir platformdur. Ziyaret\u00e7ilerin web sitesiyle nas\u0131l etkile\u015fime ge\u00e7ti\u011fini derinlemesine anlamaya yard\u0131mc\u0131 olur.<\/p>\n<\/li>\n<\/ol>\n

    Sonu\u00e7<\/strong><\/h4>\n

    Website heatmaps, bir web sitesinin performans\u0131n\u0131 art\u0131rmak ve kullan\u0131c\u0131 deneyimini iyile\u015ftirmek i\u00e7in de\u011ferli veriler sunan g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Bu t\u00fcr g\u00f6rselle\u015ftirme ara\u00e7lar\u0131yla, ziyaret\u00e7i davran\u0131\u015f\u0131n\u0131 analiz ederek site d\u00fczenini optimize edebilir, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rabilir ve sitenizin hedef kitlesine daha uygun bir deneyim sunabilirsiniz. Hotjar, Crazy Egg ve Mouseflow gibi ara\u00e7lar, i\u015fletmelerin web sitelerini daha kullan\u0131c\u0131 dostu hale getirmesine olanak tan\u0131r.<\/p>\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Website heatmaps, ziyaret\u00e7ilerin bir web sitesinde nas\u0131l etkile\u015fimde bulundu\u011funu g\u00f6rselle\u015ftiren grafiksel ara\u00e7lard\u0131r. Bu ara\u00e7lar, kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 analiz etmeye yard\u0131mc\u0131 olmak i\u00e7in sayfadaki en \u00e7ok t\u0131klanan, kayd\u0131r\u0131lan ve etkile\u015fimde bulunulan alanlar\u0131 renk kodlar\u0131yla g\u00f6sterir. S\u0131cak renkler (k\u0131rm\u0131z\u0131, turuncu) kullan\u0131c\u0131lar\u0131n yo\u011funla\u015ft\u0131\u011f\u0131 b\u00f6lgeleri, so\u011fuk renkler (mavi, ye\u015fil) ise daha az dikkat \u00e7eken yerleri temsil eder. Bu g\u00f6rsel haritalar, […]<\/p>\n","protected":false},"author":1,"featured_media":395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":1,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":394,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/posts\/392\/revisions\/394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/media\/395"}],"wp:attachment":[{"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/northsoft.co\/blog\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}